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James Watson

Imagination

With over 20 years experience in digital marketing and innovation, James has spent the past 4 years championing the development of immersive technology solutions at Imagination.

By focusing on solutions that have a meaningful business impact, Imagination has delivered ground-breaking immersive technology projects for clients including Major League Baseball, Shell, JLR, Telstra and Ford. Key to this success has been ensuring that the huge potential of immersive technology is used appropriately, as James firmly believes that the time for gimmicky VR and AR initiatives is over. It’s clear that as business leaders gain a better understanding of the potential benefits immersive technology can and should deliver, this in turn is driving greater scrutiny and the need for quantifiable results.